Monthly Archives: October 2010

QR codes finally getting acceptance

What if you could take a picture with your phone of a bar code and get discounts to your favourite clothing store or coffee shop? What if you scanned the bar code and got a free downloadable version of a … Continue reading

Posted in Marketing, Technology | 3 Comments

Now you see it, now you don’t

Humans, naturally, dislike change. Our behaviour can sometimes be child-like when things get changed without our knowledge or input. We get angry, upset, stressed and vocal. Gap definitely felt that when they decided to rebrand their image in early October. After … Continue reading

Posted in Marketing | Leave a comment

Would you like a McWedding with that?

Did you ever dream of having your wedding at a McDonald’s? Well now’s your chance. McDonald’s new business venture is wedding planning. They’re planning on hosting weddings and anniversary events in three restaurants in Hong Kong. You might be asking yourself who on … Continue reading

Posted in Americanization | Leave a comment

Media consumer trends have shifted and escalated dramatically in the past year

 Would you be surprised to hear that “there are more TVs in [America] than there are people.” -Patricia McDonough from Nielsen Co. “Some 116 million American households now have at least one TV (up 1% over last year), but a … Continue reading

Posted in Media consumption | Leave a comment