Would you be surprised to hear that “there are more TVs in [America] than there are people.” -Patricia McDonough from Nielsen Co. “Some 116 million American households now have at least one TV (up 1% over last year), but a whopping 55% of those households have three or more.” Which means hours in front of the TV have increased along with it. Research says they are now up to 35 hours and 34 minutes a week of watching television.
So what is it that is making users consume media in larger quantities? Beth Snyder Bulik over at Advertising Age says “thanks in part to the slow economy and nearly ubiquitous broadband, widespread Wi-Fi access, the rise of multitasking and a proliferation of new devices, technology and content, the media consumption lifestyle of “anytime and anywhere” has changed from an early-adopter novelty to common American behavior.”
It’s astonishing to see how consuming trends have escalated in almost every area of media. Bulik looks at the trends shown by many research projects done in the past year and found surprising patterns.
In the past year and a half, we’ve added two more hours per week to our at-home TV diet (via Deloitte), sent and received half a trillion more text messages (CTIA) and spent 1.3 more hours per week online (Forrester Research).
So what are we spending 1.3 more hours doing online? Pew Internet & American Life Project did a survey in May where they found 78% of Americans who have internet, go online.
What do they do? Sixty-two percent send or receive email; 49% use a search engine to find information, 43% to get news; and 38% go online “just for fun or to pass the time.” Another 38% are social networkers, while 34% check the weather, 26% do banking and 23% watch videos.
When it comes to traditional media sources like newspapers and magazines, an older crowd comes out with the top position.
The largest group of traditional newspaper readers is 65 and older (62%), followed by 44% ages 50 to 64, and 39% ages 40 to 49. Just 20% of 18-to-24-year-olds read a traditional newspaper, and in fact, 31% said they got no news at all yesterday.
It was surprising to read that only 10% of Americans have bought an e-reader. And those who have an e-reader are reading more digitally than they did on paper. 61% say they even buy more e-books than they did print ones.
This shift to new media is changing our lifestyle dramatically. “We’re finding a way to do more of it, watch more of it and take more of it with us,” said Patricia McDonough
To read more research results on Cellphones, E-readers, Social Networking and Apps, checkout the article: http://adage.com/mediaworks/article?article_id=146107