Category Archives: Marketing
The on-going distortion of image by media
I was watching ‘Live with Regis and Kelly’ the other day and they were doing makeovers. Now, makeovers on talk shows have been a regular thing so that was nothing new. What was new was that when the woman came … Continue reading
Fast-food chains still under attack for marketing to kids
For a couple years now, marketers in the fast-food industry have been strictly patrolled over what they seel to children. They’ve been told to change their menus to include healthier options and also have been told to only advertise the … Continue reading
The social media trend
There is no denying that social media has enveloped the business world into it. It is increasingly being used to increase brand awareness and in some cases revenue for certain companies. Sites like Facebook, YouTube and Twitter are changing the way … Continue reading
The man your man could smell like, and what he did to the marketing world
You’ve probably heard of the hype around Old Spice and its genius campaign. Here’s a run down of it if you haven’t: Its changed entirely the way people see social networking and has created opportunities for brands to create a … Continue reading
Facebook turning causes viral
Just last week, I received two opportunities on Facebook to raise awareness of a cause. The first being to raise awareness of breast cancer by putting in my status what I like to drink. Of course, each drink refers to … Continue reading
The future of consumer behaviour online
“The internet will eventually take on characteristics of corporate media and the marketplace will dominate online behaviour”- Dr. Strangelove. My professor explained this in class, one day. It brought me to realize that you can see this very change occurring … Continue reading
QR codes finally getting acceptance
What if you could take a picture with your phone of a bar code and get discounts to your favourite clothing store or coffee shop? What if you scanned the bar code and got a free downloadable version of a … Continue reading
Now you see it, now you don’t
Humans, naturally, dislike change. Our behaviour can sometimes be child-like when things get changed without our knowledge or input. We get angry, upset, stressed and vocal. Gap definitely felt that when they decided to rebrand their image in early October. After … Continue reading
A girl playing a girl disguised as another girl 